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| 1957 |
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A star is born! Chicago Art Director, Ernie Allen, draws Mr. Clean as a muscular, tan, bald man who cleans things very well. Meanwhile, the brand’s jingle is written and recorded on a tape recorder by Thomas Scott Cadden at his home in Skokie, IL. It will later become the longest running jingle in television history. |
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| 1958 |
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P&G launches the first Mr. Clean product: an all-purpose liquid that can be used to clean hard surfaces, laundry, jewelry and more. The first TV commercial airs on WDTV/KDKA in Pittsburgh, PA. In just six months Mr. Clean becomes America’s top selling household cleaner! |
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| 1962 |
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Contrary to popular belief, Mr. Clean really does have a first name. After five years without one, he was finally dubbed “Veritably” as the result of the “Give Mr. Clean a First Name" promotion. |
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| 1963 |
Mr. Clean sets a new trend. The popular P&G brand is the first liquid household cleaner to become available in a plastic bottle. |
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| 1968 |
Mr. Clean is reformulated to include pine aroma and provide better cleaning "in the bucket." |
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| 1985 |
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In celebration of his 24th anniversary as "The Man behind the Shine," all Mr. Clean television commercials are added to the UCLA Film Television and Radio Archives. |
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| 1985 |
P&G introduces a better full-strength formula. To promote it, America begins a search for Mr. Clean look-alikes. |
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| 1986 |
Mr. Clean continues to multi-task as the all-purpose cleaner becomes available in spray form. |
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| 1992 |
Mr. Clean takes on toilet bowls with the launch of a brand new bathroom liquid. |
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| 1993 |
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Mr. Clean introduces a Glass and Surface Spray with a Mountain Fresh scent. |
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| 1998 |
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Mr. Clean is fabulous at 40! In honor of its anniversary and the changing role of men in the home, the brand launches the search for men “Like Mr. Clean.” |
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| 2003 |
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Say goodbye to scuff marks and scribbles on the wall. Mr. Clean introduces the revolutionary new product Magic Eraser! The product’s micro bristles break up tough dirt and lift it away from surfaces. Magic Eraser is so popular today that it enjoys a huge online following with bloggers who chat about it almost daily! |
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| 2004 |
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Mr. Clean goes Hollywood, appearing at P. Diddy’s annual White Party in the Hamptons. Soon after, he’s spotted at the Video Music Awards. |
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| 2006 |
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Mr. Clean kicks-off a national campaign to help communities across America tackle their toughest cleaning jobs at the unveiling of the New Orleans Saints’ “toughest job” victory; their first home game in the Superdome since after Hurricane Katrina. |
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| 2006 |
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Mr. Clean gathers an army of “look a-likes” to clean up after the Guinness record-setting World’s Largest Gingerbread House in the Mall of America. |
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| 2007 |
Mr. Clean redefines the car wash experience with the opening of two Mr. Clean Performance Car Washes in Deerfield and Evendale, Ohio. While they wait, patrons can shop at a gift shop and sip lattes at the coffee bar while watching television. |
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| 2007 |
Mr. Clean becomes popular on Facebook. The popular icon boasts more than 40 fan-created pages! |
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| 2008 |
Mr. Clean freshens up at “50!” as the brand combines its tough cleaning power with the fresh scent of Febreze to introduce a new All Purpose spray, cleaner and Magic Eraser. |
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